When brands invest in stories, meaningful things can happen.
We are proud to celebrate the recent recognition of Jollibee Foods Corporation at the PR Awards Asia-Pacific, where its Jollibee Values Kiddie Meal campaign earned a Bronze Award for excellence in public relations and communications.
As Jollibee's publishing partner, Adarna House developed a collection of five original picture books for the Jollibee Values Kiddie Meal campaign. Through these books, Filipino children were introduced to stories that encouraged kindness, responsibility, respect, and other positive values—one meal and one book at a time.
For us, this recognition is more than an industry award. It is a testament to what can happen when organizations choose to invest in purposeful storytelling.
Stories That Reach Beyond the Bookshelf
For 45 years, Adarna House has championed children's literacy through books that educate, entertain, and inspire. Our Book Development Project with Jollibee was a collaboration born of that shared vision.
Together, we transformed core values into stories that children could enjoy, remember, and share with others. The result was a campaign that not only reached millions of families but also earned recognition from industry peers across the Asia-Pacific region.
Let's Create the Next Success Story Together
The recognition received by the Jollibee Values Kiddie Meal campaign reminds us that great partnerships can create outcomes far beyond what any organization can achieve alone.
If your organization is looking for innovative ways to engage families, promote learning, communicate values, or bring an advocacy to life, we'd love to explore how storytelling can help.
Visit this link for more details: Adarna House Book Development Projects.